Personal Care

100% PURE creates the purest, healthiest beauty products using fruit and vegetable pigments instead of synthetic dyes and heavy metals. Their commitment goes …

Acure offers clean, clinically proven skincare and haircare made with performance-driven plant-based ingredients. Founded in 2010, they've built a reputation …

All Good started on a family farm creating body care that performs outdoors and holds up to real life without compromising health. For over 15 years, they've …

Founded by mom and sustainable agriculture advocate Kate Solomon, Babo Botanicals creates gentle, plant-based skincare for babies and families. Their mineral …

Badger creates organic skincare and mineral sunscreens with a mission to help create a healthier world. A certified B Corporation, they support climate action, …

Bend Soap Company was created by parents on a mission to find safe, natural products to help soothe their son's eczema. Using fresh goat milk and simple …

Boka is a modern oral care brand focused on strengthening teeth and supporting long-term oral health using nano-hydroxyapatite, a biomimetic mineral that mimics …

Chagrin Valley Soap & Salve is a small family-owned company that began in Ida's kitchen in 2001. Questioning synthetic ingredients in commercial products, Ida …

Cocokind creates clean, effective skincare at accessible prices. Founded on the belief that everyone deserves healthy skin, they focus on ingredient …

Dr. Bronner's is a family-owned maker of organic castile soaps and personal care products. Founded in 1948, they're committed to fair trade, organic …

Each & Every makes aluminum-free, baking soda-free deodorants using dead sea salt as the primary odor-fighting ingredient. Every product uses only EWG Verified …

For over two decades, Earth Mama has combined women's wisdom, traditional herbal remedies, and evidence-based research to safely support pregnant and …

Earthpaste is made by Redmond Life from ancient volcanic bentonite clay mined in Utah, combined with Real Salt and essential oils. With only a handful of …

Fatco creates tallow-based skincare products made from grass-fed, pasture-raised beef fat. Founded on the principle of returning to traditional beauty remedies, …

Innersense Organic Beauty creates certified organic, salon-quality hair care products for all hair types. Their formulas are designed to work with hair's …

Josh Rosebrook creates completely pure and powerful skin and hair care products with integrity and results-driven formulations. Made in the USA with sustainable …

Kinfield was founded to inspire happier, healthier lives through the great outdoors. Born from a camping trip to Yosemite, the brand creates clean outdoor …

Meow Meow Tweet is a small-batch, vegan skincare company run out of Brooklyn, New York. They make their deodorants by hand using organic, fair trade, and …

Native started as an independent direct-to-consumer deodorant brand in 2015 and was acquired by Procter & Gamble in 2017. We list them with this caveat because …

Pai Skincare is a UK-based brand specializing in certified organic skincare for sensitive and reactive skin. Every product is formulated to be gentle yet …

Pipette creates clean baby care products that are pediatrician-tested, vegan, and made with plant-based ingredients. Founded by parents who wanted better …

Primally Pure is a small-batch skincare company that started on a family farm in Southern California. Their deodorants use a kaolin clay and beeswax base with …

Founded by Bethany McDaniel when her family started Primal Pastures regenerative farm, Primally Pure creates tallow-based skincare using ingredients straight …

Primally Pure's natural deodorant has become a bestseller with over 23,000 five-star reviews. Made with activated charcoal, organic coconut oil, and essential …

Rahua creates plant-powered haircare using rainforest-sourced ingredients, particularly Rahua oil from the Amazon. The company goes beyond charity to empower …

Raw Elements creates certified natural, reef-safe mineral sunscreens for active outdoor enthusiasts. Trusted by marine biologists and surfers alike, their …

Co-founded by Dr. Derek Gatta DMD, RiseWell creates hydroxyapatite toothpaste and oral care products that are both incredibly effective and 100% clean. They …

Sappo Hill has been crafting simple, natural glycerin soaps in Ashland, Oregon since 1947. Their traditional soapmaking methods and minimal ingredient lists …

Suntegrity offers mineral-based sun care that combines broad-spectrum protection with anti-aging skincare benefits. Their clean formulations are reef-safe, EWG …

Thinksport and Thinkbaby create mineral-based sunscreens and sports products focused on safer ingredients and healthier consumer choices. Their sunscreens …

True Botanicals creates luxury skincare that delivers clinical results with certified non-toxic ingredients. Founded by Hillary Peterson after her own health …

Created by Andrea and Brian Faulkner Williams as a gentle solution for their family's sensitive skin, Tubby Todd has become a trusted name in clean baby care. …

Ursa Major creates forest-powered skincare and body care with proven ingredients and no BS. Based in Vermont, they craft products with powerful forest-found …

Vintage Tradition creates simple, effective tallow-based skincare balms using grass-fed beef tallow and minimal ingredients. Their flagship Tallow Balm has …

Zum's body care line features their signature goat's milk soaps and aromatherapy products made with essential oils. The same company that makes household …