Native

Native started as an independent direct-to-consumer deodorant brand in 2015 and was acquired by Procter & Gamble in 2017. We list them with this caveat because their formulas remain aluminum-free and their ingredient lists are transparent. They offer both baking soda and baking soda-free lines.

Products

• Classic Deodorant (multiple scents)
• Sensitive Deodorant (baking soda-free)
• Plastic Free Deodorant
• Body Wash
• Toothpaste
• Sunscreen

Why We List Them

• Transparent ingredient lists on every product
• Offers baking soda-free options for sensitive skin
• Widely available for people starting their transition to natural deodorant
• Cruelty-free certified

Ownership Note

Native was acquired by Procter & Gamble in 2017 for $100 million. While formulations have remained largely the same, the brand is no longer independently owned. We include them because they remain one of the most accessible entry points to natural deodorant, but buyers should be aware of the corporate parent.