100% PURE

100% PURE creates the purest, healthiest beauty products using fruit and vegetable pigments instead of synthetic dyes and heavy metals. Their commitment goes beyond the name, ensuring every product is free from harsh or toxic ingredients.

Products

• Shampoos and conditioners
• Hair masks and treatments
• Facial cleansers and toners
• Face creams and serums
• Makeup (fruit-pigmented)
• Body care products

Why We List Them

• All products adhere to strict purity standards
• Naturally pigmented with fruit, vegetables, tea, and cocoa
• Completely cruelty-free and never tested on animals
• Vegan formulations (no animal-sourced ingredients)
• Free from FD&C colorants and heavy metal dyes
• Plant, mineral, and marine-based natural ingredients
• Sourced through sustainable and ethical partners
• Founded on principles of compassion and environmental sustainability
• Transparent about ingredient sourcing and processing